App Store screenshot guides
Submission sizing, copywriting, review response, and A/B testing notes for teams shipping App Store and Google Play assets.
Submission Guide
The Complete App Store Screenshot Size Guide (2026)
A practical reference of the screenshot dimensions and device aspect ratios required by the App Store and Google Play in 2026.
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Submission Guide
Seven Critical Differences Between iOS and Android Screenshots
App Store and Google Play look similar but treat screenshots very differently. Here are the seven differences that matter most when you ship to both stores.
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Copy & Design
Screenshot Copywriting That Actually Drives Downloads
Store screenshot copy looks like ad copy but plays a stricter game. Six writing principles that move install conversion in the right direction.
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Submission Guide
Seven Patterns That Get App Store Screenshots Rejected
A practical breakdown of the most common screenshot-related rejection reasons during App Store review and how to avoid each one.
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Copy & Design
Why the First Three Screenshots Decide Conversion
The first three screenshots appear in search cards and at the top of the app page. They drive the majority of install decisions. The other five are supporting cast.
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Global Operations
A Practical Localisation Strategy for App Store Screenshots
When shipping to multiple countries, here is how far to translate screenshots and where to leave them in English to keep cost and impact in balance.
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Design Basics
Safe Areas and Aspect Ratios Across Devices
Notches, Dynamic Islands, punch holes, gesture bars — every measurement you need to keep screenshot copy from being clipped on real devices.
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Experiments & Measurement
A Practical Guide to Screenshot A/B Testing
Use App Store Product Page Optimization and Google Play Store Listing Experiments to run safe screenshot A/B tests, plus the traps small apps fall into.
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